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Verbal Identity

¸Ô±¾ÊÓƵ is the school of first choice for students who seek rigorous classes, passionate faculty, a campus of enduring beauty, and the assurance that they will learn to thrive in work and life.

Who We Are

¸Ô±¾ÊÓƵ stands among the nation’s most distinguished small universities, leading a new era of higher education. Rooted in the liberal arts and sciences, intellectual seriousness, global outlook, and enduring traditions, we are preparing students for lives of consequence.

Who We Are

¸Ô±¾ÊÓƵ Strengths and Themes

  • ¸Ô±¾ÊÓƵ’s Essentials: ¸Ô±¾ÊÓƵ is a leading, national university with a distinctive scale, size, and physical beauty.
  • ¸Ô±¾ÊÓƵ’s Academic Core: Intellectual life at ¸Ô±¾ÊÓƵ is serious and rigorous. We attract top students and faculty and engage them in an intensive, deeply personal program.
  • ¸Ô±¾ÊÓƵ’s Personality: ¸Ô±¾ÊÓƵ is a place of energy, opportunity, tradition, and pride, where students find their fit and where alumni are exceptionally engaged and supportive.
  • ¸Ô±¾ÊÓƵ’s Community: ¸Ô±¾ÊÓƵ is a place of lifelong connection; its academic program and campus experience prepare students — within an environment that values diversity—to think powerfully, succeed in their chosen professions, and thrive in life.
  • ¸Ô±¾ÊÓƵ’s Ambitions: ¸Ô±¾ÊÓƵ seeks to become, as it begins its third century, America’s finest undergraduate institution, the first choice for students of promise and achievement. It is entering a new phase of excellence across every aspect of the University.

Narrative Tone and Personality

The words should inform the tone (both written and visual) when creating content to promote the University.

  • Bold
  • Optimistic
  • Pride
  • Rigor
  • Beauty
  • Gravitas
  • Energy
  • Tradition and Ambition

Editorial Style Guide

For guidance in utilizing the University’s verbal identity, please refer to the Editorial Style Guide.

View the style guide